Addis Ababa, known for its vibrant culture and growing status as a destination for conference tourism, is currently hosting the 10th annual African Sourcing and Fashion Week (ASFW). Held at the Skylight Hotel, this event has brought together some of the most influential figures in African fashion, showcasing talent and innovation from across the continent and aiming to enhance Africa’s image in the global fashion industry.
The event opened with remarks from Ethiopia’s Minister of Tourism, who celebrated the role of fashion in reflecting Africa’s unique identity, heritage, and aspirations. In her speech, the minister emphasized that by supporting such events, Ethiopia is not only bolstering tourism but also fostering technology transfer, innovation, and knowledge exchange across multiple sectors.
“We’re showing the world that fashion is not just about style—it’s about identity, culture, and the needs of our continent,” she said. “Events like this one help raise the bar for future international collaborations, showcasing Africa’s potential to deliver world-class fashion talent and innovation.”
Adding to the occasion, the Minister of Industry, Mr. Ato Melaku Alebel, encouraged manufacturers attending the event to actively engage with international counterparts. This exchange, he noted, provides a chance for African manufacturers to discuss strategies, share experiences, and forge market connections, helping African brands expand their reach beyond the continent.
The African Sourcing and Fashion Week is a prominent gathering in the industry, drawing decision-makers, designers, and manufacturers from across the globe. The event highlights a diverse range of exhibitors focusing on fashion, textiles, accessories, and home decor. Additionally, machinery providers and beauty and lifestyle services are on display, showing the interconnected aspects of the fashion ecosystem. Organizers expect more than 7,000 attendees, including key international buyers, vendors, and fashion enthusiasts who come to witness the creativity and craftsmanship that defines African fashion.
Building Africa’s Global Fashion Future
ASFW’s 10th edition celebrates a decade of growth for African fashion, underscoring its increasing influence and competitiveness in the global market. The trade fair also offers Ethiopian designers and businesses an opportunity to showcase their work and find new customers and collaborators. For international visitors, ASFW is an entry point to Africa’s rapidly developing fashion industry, opening doors to partnerships and investments in one of the world’s most diverse and resource-rich regions.
Those interested in the event or in learning more about Ethiopia’s burgeoning tourism and fashion industries can stay informed via dedicated Telegram channels or by following #Ethiopia and #LandofOrigins on social media.
For more updates on Ethiopia’s cultural events, visit their official channels:
- Telegram: Tourism Ethiopia
- Telegram: Ethiopia Land of Origins
The 10th African Sourcing and Fashion Week in Addis Ababa not only showcases Africa’s creative talent but also paves the way for the continent to take its place on the global fashion stage, building bridges between Africa’s traditional artistry and the world’s demand for unique, innovative fashion.
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