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Meta-Facebook Partners with Ethio Telecom to Launch Flagship Digital Program in Ethiopia

In a significant move towards enhancing Ethiopia’s digital transformation, Ethio Telecom is set to partner with Meta-Facebook in the implementation of a flagship program that promises to revolutionize the country’s digital landscape. The program was officially announced after a strategic discussion between Ethio Telecom’s CEO, Frehiwot Tamru, and Vikas Menon, Meta-Facebook’s Director of Business Development and Strategic Partnerships for the Middle East and Africa.

The meeting, which included other senior executives from both organizations, focused on improving the digital experience for Ethiopian customers and finding innovative ways to increase the country’s digital inclusiveness. During the discussion, Meta-Facebook revealed its plan to launch a flagship initiative in Ethiopia, in cooperation with Ethio Telecom. The program aims to enhance the accessibility and responsible use of customer data while also providing Ethiopians with free access to key services and information, even for those without a Facebook account.

One of the core features of this initiative is a limited-time offering of free access to Meta-Facebook services. This means that Ethiopian users will be able to use certain Meta platforms at no cost for a specified period, allowing more people to stay connected without worrying about data charges. Beyond social connection, the program will also offer free access to critical information related to health, education, and job opportunities, aiming to create a more informed and engaged citizenry.

“This is a key step in fostering inclusivity and promoting national content creation,” said Frehiwot Tamru, CEO of Ethio Telecom. She emphasized that improving digital literacy and accessibility are critical to Ethiopia’s broader digital transformation goals. “The collaboration with Meta-Facebook will also play a key role in supporting the construction of Digital Ethiopia, empowering citizens with the knowledge and tools they need to thrive in the digital age.”

In addition to promoting digital literacy, the partnership underscores the importance of cybersecurity and information security. With more Ethiopians accessing online platforms, safeguarding user data and ensuring secure digital environments are becoming increasingly essential. Both Ethio Telecom and Meta-Facebook are committed to implementing strong security measures to protect users and their data.

Frehiwot noted that the program would have far-reaching impacts, not only improving the user experience but also advancing Ethiopia’s digital ecosystem. By increasing digital literacy and ensuring inclusiveness, the initiative will help bridge the digital divide, making technology more accessible to all Ethiopians, regardless of their background or location.

The collaboration between Meta-Facebook and Ethio Telecom represents a significant milestone in Ethiopia’s journey toward digital transformation. As Ethiopia continues to embrace new technologies and the internet becomes more integral to daily life, initiatives like this are essential to making sure that all citizens have the opportunity to participate in the digital economy.

With this flagship program, Ethiopia will benefit from a more connected society, improved access to vital services, and a better overall customer experience in the digital realm. As the country continues its efforts to build a more inclusive and technologically advanced future, the partnership between Meta-Facebook and Ethio Telecom will play a crucial role in ensuring that digital progress is accessible to all.

This collaboration stands as a testament to Ethio Telecom’s commitment to improving Ethiopia’s digital infrastructure while making sure that the benefits of digital technology are shared across the country.

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Habtamu Alemu

Habtamu Alemu is a seasoned journalist and the editor-in-chief of Ethio Eyewitness News.

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